The survey found that a string of activities are most commonly done on smartphones including social networking and app use; 87% watch their videos on mobile. A majority of smartphone users were also found to multitask while on mobile, they watch television, read a magazine, or listen to music while using Internet on their device.
The Big Story
Smartphone owners in Southeast Asia spend around three-quarters of an hour on average per day using apps. Apps usage is most prevalent in Malaysia (66 minutes per day), followed by Thailand (46 minutes per day), the Philippines (41 minutes per day) and Indonesia (40 minutes per day).
Google Zeitgeist shows Top Ten lists for 2013.
‘Making the call’, and making it ‘rock’ By Aye P Ubaldo They made the call, and joined the Internet and Mobile Marketing Association of the Philippines (IMMAP) Mobile Marketing Congress last October 24 and 25 at the Rockwell Theaters. The MMC Check had a fresh roster of speakers like Peter Bithos, Globe head of consumer business group, and Oliver Rabatan, marketing manager of McDonald’s.…