Monthly Archives: September 30, 2013

Facebook tops smartphone apps in Southeast Asia, Nielsen reveals top ten

Smartphone owners in Southeast Asia spend around three-quarters of an hour on average per day using apps. Apps usage is most prevalent in Malaysia (66 minutes per day), followed by Thailand (46 minutes per day), the Philippines (41 minutes per day) and Indonesia (40 minutes per day).

Nielsen study: Online advertising steadily gaining Filipino consumer trust

What makes the Filipino consumer tick?  Brands and services rely on research groups to provide the insights, and the numbers that create informed decisions.  Recently, Nielsen revealed that Filipino consumers think the credibility of online advertising has improved in recent years — trends consistent with other South East Asian countries.

Smart Communications and Ayala Land win in Spikes Asia 2013

Spikes Asia at Suntec in Singapore, held September 15 to 17 saw Smart Communications/Smart Public Affairs again bagging major awards that included two Grand Prix awards, and two Gold metals for ‘Textbks’.  In June, the same campaign won the country’s first Grand Prix in Cannes Lions under the Mobile category. ‘Txtbks’ uses technology to put

IMMAP 7th Summit Reaches Digital ROI High

The Internet and Mobile Marketing Association of the Philippines (IMMAP) held another edition of its yearly Summit at the Rockwell Power Plant Mall last August 29 to 30. Dubbed ‘Digital Drive: Trending Towards ROI’, this year’s event went beyond trends and got down to business, tackling ROI. “The 7th Internet and Mobile Marketing Summit 2013

7th Boomerang Awards Big on Results

Gold awardees include OgilvyOne-Nestlé Philippines, Mobext-McDonald’s, DM9 JaymeSyfu-Bury the Past The 7th IMMAP Boomerang Awards named five digital entries worthy of Gold metals. OgilvyOne won two Gold awards for Nestle Club for Programs by Industry and Programs Effectivity. The campaign also brought OgilvyOne and Nestle Club one of the Best of Show awards for Business

IMMAP Breakfast Series #7 features Ad Standards Council

Last August 8 at the Old Swiss Inn, IMMAP held Breakfast Series #7 on Ad Standards Council (ASC) Guidelines. Up and about early for the 8am event, ASC Executive Director Ms. Mila Marquez was the Resource Speaker. With Marquez was Cris Honrado, ASC Operations Manager. Despite the early wake up call, the IMMAP Breakfast event