Monthly Archives: March 26, 2014

Launchpad event I Love UX gets a lot of love

Launchpad event I Love UX gets a lot of love

“If you build it, they will come.”  That’s exactly what happened last March 22 when over 100 delegates came early on a Saturday morning for the IMMAP I Love UX event.  Builders, creatives, programmers, and some accounts and marketing people were at the AIM to jam with the country’s leading developers.  IMMAP tapped the experts

Philippine Star’s DyTioco proposes research on new methods of readership measurement

At the recent 12th National Congress of the Marketing and Opinion Research Society of the Philippines (MORES), Lucien DyTioco, Senior Vice-president for Sales and Marketing of The Philippine Star talked about newspapers and numbers.  According to DyTioco, there is a decrease of 15% on news readership.   Broadsheet readers belong to the mature and influential