Monthly Archives: February 26, 2015

Senator Bam Aquino at the IMMAP Induction

Senator Bam Aquino at the IMMAP Induction

At the 1st IMMAP GMM and Induction, the Honorable Senator Paolo Benigno ‘Bam’ Aquino IV inducted into office the 2015 Officers and Board of Directors. The youngest senator of the 16th Congress of the Republic of the Philippines, Senator Bam Aquino currently chairs the Senate Committee on Trade, Commerce, and Entrepreneurship and the Senate Committee

Filipinos feel no change in purchasing ability, Kantar Worldpanel study shows

According to a survey by Kantar Worldpanel, the world leader in consumer knowledge and insights based on consumer panels, despite good economic performance in 2014 (GDP growing by 6.1% according to NEDA), Filipino consumers described their purchasing ability at par with 2013.   This study was based on the research extracted from the Kantar Worldpanel

ABS-CBN does black (box) magic

  ABS-CBN recently launched its TVplus digital box, a mahiwagang black that will magically allow their users access to a load of digital terrestrial TV (DTT) content. Delivering clear picture and sound not unlike DVDs, TVplus quality is distinctly different from the prevailing analog system, showing ABS-CBN TV content in HD video and sound quality.

The Most Popular Ads In the Philippines; Filipino cultural values reflected in top ten YouTube Ads

Manila, February 03, 2015 – Google Philippines released the 2014 YouTube Ads Leaderboard, revealing that not only do Filipinos respond well to culturally-relevant ads, but that the local advertising industry has gotten more accustomed to placing made-for-web content at the heart of their campaigns. The leaderboard celebrates the top ten brands that performed best through