Monthly Archives: March 18, 2015

Just one in one hundred new products launched in SE Asia achieve breakthrough performance: Nielsen

MANILA, Philippines, 17 MARCH 2015 – Just over one in every one hundred new products launched in Southeast Asia meet key innovation success criteria for distinctiveness, relevance and endurance, according to a new report published by Nielsen, the Breakthrough Innovation Report. The Nielsen report is based on analysis of 2,500 consumer product launches in the

Digital works | DM9 JaymeSyfu/Di9it on Anmum

At the 4As Kidlat Awards last March, DM9 JaymeSyfu/Di9it won one Gold and one Silver award for Anmum’s “9 Month Date – 1st, 2nd, 3rd Trimester” under the Dairy Product Category. Merlee Jayme, Chairmom and Chief Creative Officer:  I’m prouder that we won for Anmum in the Dairy Product category that is most difficult.  It

Donald Lim: ‘I’m not digital’

“People call me ‘digital guru’.  People who know me know that I’m not digital.  My learning on digital has always been on the job,” declared Donald Lim at the 4As Kidlat event in Boracay last March.  Coming from Lim, the statement is quite surprising, being one of the founders of the Internet and Mobile Marketing

Pickings from Xurpas founder and chief

He came, he spoke, he conquered.  At the Founder Institute event last February, Nico Jose Nolledo was they keynote speaker everyone came to hear.  Nix to friends, is the President and Chief Executive Officer of Xurpas, Inc., a mobile content and services provider he founded 13 years ago.  In December 2014, Xurpas became the first