Monthly Archives: April 30, 2015

Digital works | Enchanted Kingdom on the internet as a medium

Digital works | Enchanted Kingdom on the internet as a medium

Global studies in amusements and attractions industry for 2013 show a rise in the importance of leisure as driving influence in culture and economics.  Operating for two decades, Enchanted Kingdom’s (EK) owners know very well the influence of new media is on the business.   Mario Mamon, CEO of Enchanted Kingdom:  Getting to audience has

In the ASEAN cities of the future, brands should think small for big growth

Around 80% of the ASEAN population will live in rural areas and small cities of under 500,000 by 2025 Nielsen report reveals five key strategies to leverage opportunities in emerging ASEAN ‘hotspots’   Manila, PHILIPPINES, 27 APRIL 2015 – While Asia’s future megacities attract significant attention when it comes to the city trends shaping the

Filipinas don’t just watch TV – they search it

Supplementing their favourite pastime, new research reveals that 61% of Filipinas simultaneously watch TV and look for more information about the shows they are watching. Manila, 15 April 2015 – Once considered a passive activity, Filipinas are making their TV viewing experience a more active engagement. For starters, Filipino women multitask whilst watching TV –with

Filipino consumers say biggest is best when it comes to screen size; the more screens the better

Filipinos have the strongest desire to be always connected Browse the Internet the most while watching video programming Heavily engage others via social media while watching video programming   Manila, PHILIPPINES, 15 APRIL 2015 – When it comes to viewing media content, Filipinos still prefer television over all media platforms, however, growing connected device ownership

FMCG sales in convenience stores almost doubles, Kantar Worldpanel study shows

Fast-moving consumer goods (FMCG) sales in convenience stores are rising rapidly, registering almost twice the growth this year. A study conducted by Kantar Worldpanel, the world leader in consumer knowledge and insights based on consumer panels, shows a 45% increase in convenience store purchases from January 2014 to January 2015.   In the said study,

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