Monthly Archives: May 4, 2016

Regional and local brands outplay global companies in SEAsia

Regional and local brands outplay global companies in SEAsia

SINGAPORE, 26 APRIL 2016 – Traditionally, multinational companies (MNCs) have dominated many markets in Southeast Asia but today, the competitive landscape is shifting. Empowered by low running costs, well-established networks, an intimate understanding of local needs and tastes, and the ability to move swiftly, local players have become a force to be reckoned with, and

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