Industry articles

Regional and local brands outplay global companies in SEAsia

Regional and local brands outplay global companies in SEAsia

SINGAPORE, 26 APRIL 2016 – Traditionally, multinational companies (MNCs) have dominated many markets in Southeast Asia but today, the competitive landscape is shifting. Empowered by low running costs, well-established networks, an intimate understanding of local needs and tastes, and the ability to move swiftly, local players have become a force to be reckoned with, and

Donald Lim: ‘I’m not digital’

“People call me ‘digital guru’.  People who know me know that I’m not digital.  My learning on digital has always been on the job,” declared Donald Lim at the 4As Kidlat event in Boracay last March.  Coming from Lim, the statement is quite surprising, being one of the founders of the Internet and Mobile Marketing

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