News articles

Regional and local brands outplay global companies in SEAsia

Regional and local brands outplay global companies in SEAsia

SINGAPORE, 26 APRIL 2016 – Traditionally, multinational companies (MNCs) have dominated many markets in Southeast Asia but today, the competitive landscape is shifting. Empowered by low running costs, well-established networks, an intimate understanding of local needs and tastes, and the ability to move swiftly, local players have become a force to be reckoned with, and

The Power of X marks IMMAP’s 1st Digital Congress

“Because it’s our 10th anniversary, we’re going to celebrate big time!’. That’s the invitation from this year’s Internet and Mobile Marketing Association of the Philippines (IMMAP) president, Margot Torres. A decade since 15 people selling website ads, IMMAP has grown to be the premier organization of digital marketing professionals in the country. 2016 is the

Check out who’s speaking @IMMAP DigiCon: The Power of X

First batch of speakers for the landmark 10th anniversary event: IMMAP DigiCon: The Power of X are out! The Internet and Marketing Mobile Association of the Philippines celebrates its decade with an awesome array of regional and global thought leaders with the best local experts. The DigiCon is a convergence of internet, mobile, digital commerce,

NIELSEN: Filipinos end 2015 with most bullish consumer sentiment in Southeast Asia

MANILA, Philippines, 2 FEBRUARY 2016 – At the close of 2015, consumer confidence in the Philippines held steady at 117 points (no change from Q3 2015) to register the highest index score in Southeast Asia and the second globally, according to the latest Nielsen Global Survey of Consumer Confidence and Spending released today. Just under

The Power of X – Sign up for Early Bird NOW

The IMMAP Summit celebrates the Association’s 10th anniversary with something really big! This year, Digital, Mobile and D-Commerce converge into a landmark event: The Digital Congress. This year’s theme is The Power of X. Ten tracks X 10 speakers to bring in 100+ speakers covering the height and breadth of the new landscape. Early Bird-ies

Ad Summit Pilipinas ‘Come out and Play’ a success

The 4As’ second try at the Ad Summit proved successful. With the help of industry partners, Come out and Play had great speakers, reliable sponsors, and fun parties. IMMAP members, also 4As members, highlighted the event. 2015 IMMAP president Norman Agatep is this year’s 4As Chairman, and concurrent Ad Standards Council Chair. Dentsu Jayme Syfu’s

Five new members inducted into IMMAP

Welcome to IMMAP! Binary Digital Advertising, Inc. is an Integrated Marketing Communications agency under the Tagline Group of Companies with high specialization on PR and Digital. Clear Channels Inc. is committed to becoming the country’s leader in the sourcing and distribution of innovative marketing mediums from around the world. Dentsu Media Philippines offers holistic communication

Nix Nolledo inducts 2016 IMMAP Board

Nix Nolledo is the Founder, Chairman and CEO of Xurpas Inc., and a Founding Director of IMMAP. He was IMMAP president in 2010. [Excerpts from Mr. Nolledo’s Keynote Speech] Today 10 years since IMMAP started, we have 50M online users—nearly 10 times the number of online users since 2006, with 40M mobile-smartphone consumers now. That

Brandon Jones is Keynote for the 9th IMMAP Summit

Brandon William Jones, Google’s Head of US Product Operations will be this year’s keynote speaker at the Internet and Mobile Marketing Association of the Philippines (IMMAP) Summit. This year’s theme is Disrupted Economies: How Digital is Reshaping the World. Topics to be discussed will span how digital is shaking up our everyday- from taking cabs