The Internet and Mobile Marketing Association of the Philippines (IMMAP) recently bared its plans for 2015 during its general membership meeting and induction. With all eyes on digital, it is no surprise that IMMAP has quite a list of to-dos, on top of which rest its trademark IMMAP Summit, and Boomerang Awards.
Said, Norman Agatep, 2015 President, “We thank the members for entrusting the association to us. We are extremely dedicated to the industry, and ready to get things done. We’re excited to work on this, but will need your support.”
From the start of the year, there has been a demand for IMMAP participation in industry events. “The momentum is here. It has always been there, but more this year. Now is the best time to congregate,” added Agatep, who is also the Managing Director and Chief Creative Officer of Havas Worldwide.
Launched in 2007, the same year IMMAP announced its presence in the Philippine advertising and marketing landscape, the IMMAP Summit has grown from strength to strength in introducing the latest, and best practices in digital technology and communications.
This year’s Summit Committee Chair, Viriginia Brocka of BPI Head of Digital Market Development, revealed how last year’s event received good feedback from delegates. For 2015, the committee is leveling up in terms of venue and formats.
“ We are crowdsourcing, and will involve members for inputs as to what you would like to have for the Summit. Digital practitioners are growing beyond agencies, and into the client side. The success of the Summit is in what people will be learning,” said Brocka.
The Boomerang Awards, another major IMMAP event, started on creative merit. In 2013, it transformed into a digital effectiveness awards. “It will be the show that would celebrate business results in 2015,” said Kichi Madlansacay, Committee co-chair.
Entries to the Boomerang nearly doubled last year, and 37 metals were awarded. “Though it was less than 2013, we reinforced the fact that Boomerang is all about results. All IMMAP members are doing good digital work that really has impact on their marketing and business results.
Thirty percent in income shows more people active on digital, and now are ready to showcase their good works.
For 2015, the committee has lofty goals of 100% increase in income and entries. “Agencies and clients can learn from each other and propel digital marketing standards upward,” she added.
Isa Garcia-Sicam, Education Committee chair also announced three major events to launch this year. One is the Youth Summit that will tap potential talent into the workforce, and another is Digital Boot Camp where graduating students interested in digital careers can win slots to join the Certified Digital Marketer’s Program (CDMP). Lastly, the C-Suite that targets executives to understand the role of digital in business.
“I believe there is much more demand than there is talent in the industry, right now. We are at a crossroad where digital is more on ‘how do we accelerate it’—instead ‘why’. Our committee is looking at making sure that there is a hefty pipeline out of schools into the industry where graduates that have a strong desire can join the industry,” explained Garcia-Sicam, who is also Managing Director of OgilvyOne.
New members were also inducted at the event.