IMMAP Summit 2011 - The Digital Shift

“The Digital Shift”, 5th IMMAP Summit Continues Industry Drive

The Internet and Mobile Marketing Association of the Philippines (IMMAP) was set up back in 2006 by eager individuals who saw digital as the future of the advertising industry. Since then, IMMAP was determined to integrate both itself and digital into the local advertising and marketing scene – mounting conferences and organizing webinars to keep the local advertising and marketing industry up-to-date with digital know-how.

IMMAP’s “The Digital Shift” Welcomes the Biggest Global and Local Names in Digital

Determined to make its mark in the Philippine advertising landscape, the Internet and Mobile Marketing Association of the Philippines (IMMAP), launched the first of its IMMAP Summit series back in 2007 to introduce the best and the latest in digital from globally-acknowledged experts.

Contagious Extracts Issue 27

AKQA Wins five Cannes Lions in Social Media and Mobile Advertising

AKQA picked up three Gold, one Silver and one Bronze Lion at the 58th Cannes Lions International Festival of Creativity in France .The awards collected are:

I-COM Starts APAC Engagement in the Philippines at the IMMAP Summit

Geneva / Manila (June 16, 2011) As one of the first mover countries in APAC, publishers in the Philippines have come together to standardize their Online Audience Measurement.Under the Patronage of the Internet and Mobile Marketing Association of the Philippines (IMMAP) and Philippine Association of National Advertisers (PANA), I-COM has assembled a tripartite Program Board to establish an insightful session on Online Measurement at the IMMAP Summit.

The Last Advertising Agency on Earth

A narrative video that dramatizes how and why advertising agencies can get left behind in the Digital Shift.

A Creation Nation

A testimonial video that echoes the current consumer philosophy.

Social Media ROI: Socialnomics

A video that emphasizes the strength of new media if used properly.

How the Internet is Changing Advertising

An animated video that shows the evolution of media, up until the internet and its unique opportunities.

Communication Evolution

A video made by Yahoo that shows how how the way we communicate has evolved through the years.

Advertising is Dead

An informational slideshow that delineates how and why advertising has to change to fit the changing consumers.

Advertising and Evolution

Bob Hoffman reacts to Bob Garfield's article on Advertising Age with his own two cents on why (and how) advertising will survive. As long as brands have messages to send their consumers (and they always will) advertising will live on...but it has to adapt to new media.

http://adcontrarian.blogspot.com/2009/03/advertising-and-evolution.html

Future May Be Brighter But Its Apocalypse Now

Revolution is never easy, and Bob Garfield thinks the advertising industry is in for more turmoil before it finally adjusts to the capabilities of the World Wide Web. Bob tracks how the traditional media channels are failing and what we can do to rule the still growing digital channels.

http://adage.com/article/news/garfield-chaos-scenario-arrived-media-marketing/135440/

Is Advertising Dead?

With some bold predictions, Michael Scrage tries to plot the course for marketing and advertising in the age of the Internet. Is interactivity or reciprocity the key to capturing consumers? Will creatives still matter? What will the future hold for brands and consumers? Read on to get a glimpse of what our future could hold.

http://www.wired.com/wired/archive/2.02/advertising_pr.html

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