Tag Archives: Internet and Mobile Marketing Association of the Philippines

Check out who’s speaking @IMMAP DigiCon: The Power of X

Check out who’s speaking @IMMAP DigiCon: The Power of X

First batch of speakers for the landmark 10th anniversary event: IMMAP DigiCon: The Power of X are out! The Internet and Marketing Mobile Association of the Philippines celebrates its decade with an awesome array of regional and global thought leaders with the best local experts. The DigiCon is a convergence of internet, mobile, digital commerce,

NIELSEN: Filipinos end 2015 with most bullish consumer sentiment in Southeast Asia

MANILA, Philippines, 2 FEBRUARY 2016 – At the close of 2015, consumer confidence in the Philippines held steady at 117 points (no change from Q3 2015) to register the highest index score in Southeast Asia and the second globally, according to the latest Nielsen Global Survey of Consumer Confidence and Spending released today. Just under

Nix Nolledo inducts 2016 IMMAP Board

Nix Nolledo is the Founder, Chairman and CEO of Xurpas Inc., and a Founding Director of IMMAP. He was IMMAP president in 2010. [Excerpts from Mr. Nolledo’s Keynote Speech] Today 10 years since IMMAP started, we have 50M online users—nearly 10 times the number of online users since 2006, with 40M mobile-smartphone consumers now. That

Brandon Jones is Keynote for the 9th IMMAP Summit

Brandon William Jones, Google’s Head of US Product Operations will be this year’s keynote speaker at the Internet and Mobile Marketing Association of the Philippines (IMMAP) Summit. This year’s theme is Disrupted Economies: How Digital is Reshaping the World. Topics to be discussed will span how digital is shaking up our everyday- from taking cabs

Filipinos’ increasing appetite for convenience spurring convenience store growth

Growing urbanization and affluence leads consumers to clamour for quick and easy Convenience store is the fastest growing channel in count and among top channels in value sales growth Top categories in convenience stores include ready-to-eat  food and other categories that satisfy immediate needs   Manila, PHILIPPINES, 09 JUNE 2015 – With the projected expansion

The Boomerangs call for both Innovation and Results in Digital Marketing

The Boomerangs opens for entries, beginning July 1, 2015. Deadline for submission is July 31, 2015.   On its eighth year, The Boomerangs, the country’s annual show for digital marketing excellence, broadens its charter, by honouring ideas that exemplify innovation, in addition to effectiveness. After years of celebrating campaign effectiveness and efficiency, The Boomerangs now

Learn from a self-made tech billionaire at the IMMAP 2nd GMM

On Tuesday, 19 May, get a chance to meet an IT billionare and discover the record-breaking success story of the country’s first digital IPO.   Nine years ago, the Internet and Mobile Marketing Association of the Philippines (IMMAP) was launched in the Philippines.  Its roster of founding members include the country’s acknowledged digital experts.  

Digital works | Enchanted Kingdom on the internet as a medium

Global studies in amusements and attractions industry for 2013 show a rise in the importance of leisure as driving influence in culture and economics.  Operating for two decades, Enchanted Kingdom’s (EK) owners know very well the influence of new media is on the business.   Mario Mamon, CEO of Enchanted Kingdom:  Getting to audience has

Filipino consumers say biggest is best when it comes to screen size; the more screens the better

Filipinos have the strongest desire to be always connected Browse the Internet the most while watching video programming Heavily engage others via social media while watching video programming   Manila, PHILIPPINES, 15 APRIL 2015 – When it comes to viewing media content, Filipinos still prefer television over all media platforms, however, growing connected device ownership