Tag Archives: Nielsen

Filipinos’ increasing appetite for convenience spurring convenience store growth

Growing urbanization and affluence leads consumers to clamour for quick and easy Convenience store is the fastest growing channel in count and among top channels in value sales growth Top categories in convenience stores include ready-to-eat  food and other categories that satisfy immediate needs   Manila, PHILIPPINES, 09 JUNE 2015 – With the projected expansion

Filipino consumers say biggest is best when it comes to screen size; the more screens the better

Filipinos have the strongest desire to be always connected Browse the Internet the most while watching video programming Heavily engage others via social media while watching video programming   Manila, PHILIPPINES, 15 APRIL 2015 – When it comes to viewing media content, Filipinos still prefer television over all media platforms, however, growing connected device ownership

Nielsen Survey: Eight out of 10 Filipino Respondents Believe they will Achieve Financial Goals, 60% of those Believe they need to Re-think Current Planning

~ Savings on Health, Household Emergencies now; Planning for Property Purchases and Other Longer-Term Goals   MANILA, PHILIPPINES – Nielsen’s latest survey shows 83 percent of Filipino respondents believe they will achieve financial goals for the future.   Though the number is high, only 30 percent are confident that their current planning will be enough, while

Facebook tops smartphone apps in Southeast Asia, Nielsen reveals top ten

Smartphone owners in Southeast Asia spend around three-quarters of an hour on average per day using apps. Apps usage is most prevalent in Malaysia (66 minutes per day), followed by Thailand (46 minutes per day), the Philippines (41 minutes per day) and Indonesia (40 minutes per day).

Nielsen study: Online advertising steadily gaining Filipino consumer trust

What makes the Filipino consumer tick?  Brands and services rely on research groups to provide the insights, and the numbers that create informed decisions.  Recently, Nielsen revealed that Filipino consumers think the credibility of online advertising has improved in recent years — trends consistent with other South East Asian countries.