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MEMBER SPOTLIGHT

Each month, IMMAP Member Spotlight proudly showcases select forward tinkerers and their solutions for digital excellence. Discover and collaborate with these innovative companies in our organization.

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MOVING WALLS PHILIPPINES

       MOVING WALLS PHILIPPINES, the pioneer in programmatic out-of-home in the Philippines, a subsidiary of Moving Walls Ltd, headquartered in Singapore, is an advertising technology company that provides programmatic OOH solutions to outdoor media by leveraging on real time data, research and technology to bring about transparency and accountability of the outdoor media spend.

Our platform provides a seamless ecosystem of demand, supply and content delivery in an automated fashion helping advertisers, media buyers, and media owners maximize the power of out-of-home.

The Philippines office opened in the midst of the pandemic but because it provides real-
time data, it did not take long for its technology to be adopted by the industry. Its founder is Srikanth Ramachandran (from Singapore). The local office is run by Norman Davadilla.

 

COMPANY PHILOSOPHY
 

          Out-of-Home media today is everywhere - across venue types, both indoor and outdoor,
and in so many formats. We understand the challenges of planning and buying across markets and media owners. The Moving Audiences platform enables marketers to automate traditional planning, activate programmatic screens, and measure the performance of campaigns across the globe.

GET TO KNOW THEM

THEIR CLIENTS:

We serve brands, agencies and media owners. Our key clients include foodpanda, Publicis’ PMX, Groupm’s Xaxis, IPG’s Matterkind, David & Golyat, OMD, Dentsu and
Adspark among others.


Our platform is integrated with Google as well as The Trade Desk (TTD).
 

TEAM PHILIPPINES’ members are seasoned outdoor media specialists having handled leading global and local brands in their past agency engagement. They have a thorough understanding of outdoor media challenges particularly measurement and accountability to which the Moving Walls technology is able to bridge gaps in planning, buying and measurement of performance.

NORMAN DAVADILLA – CEO – key role is to spread the good news of programmatic
OOH in the Philippines

JED MANUELHead of Demand –provides programmatic OOH solutions to brands
and digital agencies

RIO RUIZHead of Supply – empowers media owners through automation and
onboards media inventories to become programmatically enabled screens.



WHY IMMAP?
As Moving Walls is the thought leader in OOH programmatic solutions, we are aligned with IMMAP’s initiatives of digital leadership and transformation. Our solutions and tools can contribute to IMMAP’s DMB so that future marketers and tinkerers are well equipped and future-proofed.

CASE STUDY

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FOODPANDA ACTIVATES DYNAMIC WEATHER TRIGGER CAMPAIGN WITH REAL-TIME DATA

To maximise personalisation and reach relevant audiences via contextual DOOH messaging by utilising weather enabled triggers such as sunny or rainy days, and time-belts - morning rush drive and after office drive-time, or other relevant occasions in the Philippines calendar to feature relevant menu items accordingly.

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SAMSUNG'S PROGRAMMATIC DV360-ENABLED CAMPAIGN STEPS INTO THE PHILIPPINES FOR THE FIRST TIME

Samsung wanted to easily implement and manage Digital OOH in an automated manner which results in greater transparency and accountability of OOH media.

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A Filipino Gasoline Retailer Leverages Live Traffic Signals to Tell Drivers Duration to Nearest rest Fuel Station Using Programmatic DOOH

A Filipino gasoline retailer was offering a lifetime free gas promo “Break Free from Gas-tos!”, a brand awareness campaign where one grand winner will win a free lifetime supply of gas during the grand draw. The campaign effort was timely and meaningful in effecting tangible impact for store walk-ins aside from executing a normal brand awareness campaign.