A Filipino Gasoline Retailer Leverages Live Traffic Signals to Tell Drivers Duration to Nearest rest Fuel Station Using Programmatic DOOH

A Filipino gasoline retailer was offering a lifetime free gas promo “Break Free from Gas-tos!”, a brand awareness campaign where one grand winner will win a free lifetime supply of gas during the grand draw. The campaign effort was timely and meaningful in effecting tangible impact for store walk-ins aside from executing a normal brand awareness campaign.

The challenge for this case study is How can a gasoline retailer engage drivers on the move and convince them to participate in its annual free gas contest in a personalised manner while increasing footfall traffic?

The solution they made is Through the use of mapping API, the programmatic campaign was able to tell drivers/motorists who pass by the site or the advertisement how many minutes they were away from the next gas station. The platform, ‘Moving Audiences’ was able to make the brand's campaign more efficient by eliminating ad waste and identifying patterns like high- performing sites and traffic hours that match the campaign's target audiences.

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