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SAMSUNG'S PROGRAMMATIC DV360-ENABLED CAMPAIGN STEPS INTO THE PHILIPPINES FOR THE FIRST TIME

Samsung wanted to easily implement and manage Digital OOH in an automated manner which results in greater transparency and accountability of OOH media.

The challenge for this case study is How can Samsung automate the planning and buying of their DOOH campaign while improving accountability?

The solution they made is The ad-tech company integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on 4 iconic screens in Metro Manila.

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