TYPHOON ODETTE

With the “new Filipino customer” in mind, m360 contributes to designing and creating experiences that not only democratize essential services through technology but also support advocacies to create resilient communities in times of crisis using the latest technology and ensuring people’s readiness.


Back on December 21, 2021, Typhoon Rai, locally known as Super Typhoon Odette, was tagged as the second costliest typhoon in Philippine history behind Typhoon Haiyan (Yolanda) in 2013.


Through Globe, m360 has extended A2P messaging service to affected local government units (LGUs) in Palawan, Visayas, and Mindanao to aid their ongoing community disaster recovery operations in the wake of the said powerful typhoon.


Helping the LGUs send public advisories in one click and reach more constituents faster to at least 83 towns, with some 8.35 million people, devastated.


m360 recognized the urgency of bringing messages of hope and clear updates on recovery efforts and this is the most important potential benefit of m360 - effective and easy communication.