CMO conversations to kick off webinar series on business reinvention

Headlined by Metrobank’s Chief Marketing Officer (CMO) Digs Dimagiba and Cebu Pacific’s Vice President for Marketing and Customer Experience Candice Iyog, this first in a series of C-level discussions will explore the topic “CMOs: Reimagine your Marketing.”

Beng Ragon
August 6, 2020

Five months into the lockdown and forward-thinking to the next normal, where are you now in reimagining your business? Get ready to converse with the country’s top marketing leaders as the Internet and Mobile Marketing Association of the Philippines (IMMAP) kickstarts its Web Wednesdays Premium next Wednesday, August 12, at 6:00 p.m to 7:30 p.m (PHT).    

Take part in the conversation inside the C-suite boardroom and be equipped with fresh information, strategies, and marketing tactics to bring your business to scale. Headlined by Metrobank’s Chief Marketing Officer (CMO) Digs Dimagiba and Cebu Pacific’s Vice President for Marketing and Customer Experience Candice Iyog, this first in a series of C-level discussions will explore the topic “CMOs: Reimagine your Marketing.” This webinar is designed to help organizations tackle marketing challenges while gauging economic readiness in the next normal.       

Imagine getting first-hand access to intelligent insights and useful data to answer some of these toughest marketing questions: What enduring consumer behaviors will impact the future of marketing and what marketing moves will help secure the economic future of different industries like FMCG, retail, travel and healthcare? In this first edition of IMMAP Web Wednesdays Premium,  guest CMOs representing two different industries, banking and travel, will each give their point of view on some of today’s trending issues covering new tools, processes and ways of working to benefit marketing as an integral part of every business. 

As CMO of Metrobank, Digs is responsible for championing innovation to meet the needs of its stakeholders in meaningful, memorable and measurable ways. He concurrently leads the Analytics, Brand and Communications Marketing Division and the Digital Banking Division of the company. As part of the leadership team, he is in charge of building the organization’s culture and capabilities that match the rapidly changing market.  


Since 2003, Candice has been leading the Marketing team of Cebu Pacific while successfully driving marketing innovations like the airline’s famous year-round low fares and re-fleeting campaign. Her outstanding marketing campaigns for Cebu Pacific have earned her the Young Market Masters Awardee for Service Marketing given by Mansmith and Fielders in 2007. 


In partnership with ABS-CBN, Certified Digital Marketer (CDM) and Future Proof,  IMMAP brings this first-ever Web Wednesdays Premium, a three-part webinar series on “Reimagining Businesses” with C-level executives ready to address today’s toughest industry questions to help inspire ideas and solutions for you and your businesses. This special edition of Web Wednesdays will happen on August 12, 19 and 28 from 6 to 8 p.m. with all three webinars to be hosted by Leigh Reyes, Chief Product Officer of MullenLowe Philippines.



Succeeding IMMAP Web Wednesdays Premium will have CEOs and innovation leaders, Globe Telecom’s Ernest Cu and Alliance Global’s Kevin Tan on August 19 for the topic “Reimagine Your Selling Process Offline to Online.” Capping off the three-part webinar series on August 26 are McDonald’s Philippines Managing Director Margot Torres and Publicis Groupe Philippines CEO Ken Lingan for the topic “Reimagine Your Products and Services.”

Take advantage of the Early Bird rates still ongoing this week! Avail of the Web Wednesdays Three-Session Package for only Php1,995 which includes three live webinars with C-Suites on “Reimagine Marketing,” “Reimagine Your Selling Process,” and Reimagine Your Products and Services.


Get access to all six previous webinars of IMMAP Web Wednesdays with more than 15-hour worth of content added to your digital learning with the following topics: “The eConomy and Its New Customer,” “Digital Consumer Behavior in Times of Crisis,” “Where to Start? Digital Media Strategies,” “How Effective Are Your Digital Campaigns? Dealing With Your Brand’s Analytics,” “E-Commerce: An Introduction,” “Designing Your Customer’s Digital Journey,” and “Digital Transformation and Data.” What more? Make the most of your Q&A opportunity with the C-Suite speakers and get certification from IMMAP and CDM, the only digital certification recognized by top organizations in the industry. Promo rate per session is Php995 inclusive of access to the Live Premium Webinar, live Q&A opportunity and certification from IMMAP and CDM. Regular package rates are Php 3,500 for three Live Premium Webinars and Php1,500 for one Live Premium Webinar.


Register now on and avail of the Early Bird rates before promo ends soon. 

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