“IMMAP (Internet and Mobile Marketing Association of the Philippines) has added 12 new members bringing the total to 245,” announced Aye Ubaldo, the association’s executive director, during the general membership meeting (GMM). “There are 21 more in the pipeline.”

The March GMM is the most-attended in the history of the association with members filling all seats at Marquis Events Place at Bonifacio Global City.

IMMAP will be introducing new rates but is currently running a promo until this month. Membership is “consumable” and members will be able to attend all GMMs, which according to Ubaldo, will be held regularly.

Among the many benefits of members is its access to IMMAP’s digital assets that include its website and social media accounts across all platforms. The group’s new content team has been working on populating the website with industry news and features. Ubaldo invited the brands present to send any relevant news to the group to be featured on the website and will be shared in social media.

IMMAP also held the “DPO Summit: Data Protection in Retail and Manufacturing” to help marketers make an assessment at where are they now at this point with government regulations. The summit was held with the help of the National Privacy Commission.

IMMAP’s flagship event “Digicon” is having its south edition aptly called “Digicon South” in Cebu at the end of May.

“When we ended Digicon last year, we made sure we will be bringing it to Cebu,” said Dennis Perez, president of IMMAP. “There are clamor and request for us to bring the conference to the Visayas and Mindanao.”

IMMAP will be flying in speakers from Hong Kong and Singapore specially for “Digicon South.”

For the monthly digital marketing talks, Geia Lopez, industry analyst at Google, and Chay Mondejar-Saputil, shared insights and research on consumer behavior. Lopez discussed the power of harnessing big data while Mondejar-Saputil shared a study on social media users’ internet behavior.

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