The Internet and Mobile Marketing Association of the Philippines (IMMAP) kicked off DigiCon OMNI, its first-fully digital industry conference. With a theme built around the multitude of channels that enable customer interaction in a socially-distanced age, IMMAP President Dennis Perez welcomed conference attendees in his opening remarks, which saw him address this year’s theme.
“Omni is one of the most important digital business imperatives,” said Perez, acknowledging the massive global shift towards digital products and services brought on by the ongoing pandemic. While this was a shift that was already underway, Perez pointed out that it was exponentially accelerated by the onset of global quarantines and social distancing. “(Whether you’re talking about) advertising, selling, or branded – the line between online and offline has never been this blurred.”
As part of his address, Perez stressed the need for conference attendees (and industry practitioners, in general) to play an active role in the ongoing evolution, especially with regard to developing government legislation. Whether it was in the field of e-commerce, streaming entertainment, developing a code of ethics, or training the next generation of practitioners, Perez reminded everyone watching that they were in the best position to tackle the challenges facing the industry, moving forward.
DigiCon Omni Café
The opening address was followed by a short Omni Café segment with Leigh Reyes of MullenLowe and Kring Lao of McDonald’s. They stressed that the mission of DigiCon has always been to expand knowledge, and it was with this in mind that the decision was made to proceed with this year’s event, despite the lack of a physical conference. Thus, rather than 3 long days at the Philippine International Convention Center, DigiCon 2020 would be held, virtually, across five short days. Of course, going online had its advantages, shared Reyes and Lao: with airline tickets and accommodations no longer a consideration, IMMAP was able to incorporate five keynote speakers, rather than the traditional one.
With the formalities out of the way, and a week’s worth of learnings ahead, the stage was well and truly set.
Since 2007, the Internet and Mobile Marketing Association of the Philippines (IMMAP) has been advocating the use of technology for marketing and economic development in the Philippines. The organization is composed of local members from a wide range of industries, and is part of the global network of the Mobile Marketing Association (MMA).