RAID THE FRIDGE: Conversational Commerce by Facebook

Conversational Commerce offers to brands and businesses powerful and fresh ways to engage with shoppers and it is igniting a global movement that is here to stay. It is is rapidly becoming mainstream with the Asia-Pacific leading the way.

immap_admin
November 19, 2019

COMMERCE IN THE AGE OF CONVERSATION

Our final Raid The Fridge this year drops on November 28th! While it signals the closing of our 2019 Raid The Fridge season, it will be an exciting night of startup networking and learning over beers with speakers from Facebook Philippines: JOHN RUBIO**, Country Director, and CAMS STA. ANA, Client Partner.

John and Camille are keen to discuss Conversational Commerce – or c-commerce – with the #startupPH community where people and businesses connect through chat with the intent to drive the purchase of goods or services.

Conversational Commerce offers to brands and businesses powerful and fresh ways to engage with shoppers and it is igniting a global movement that is here to stay. It is is rapidly becoming mainstream with the Asia-Pacific leading the way.

Complementing the c-commerce discussion will be an introduction to the Facebook Family of Apps: how can your team build a conversational commerce business using their suite of apps.

Who should attend

  • You’ll get the most out of this session if you’re an e-commerce owner or a brand manager looking to expand the reach and engage with your customers in new ways;
  • You’ll get something out of this session if you’re an ad tech startup founder looking to learn new trends with online commerce.

ABOUT THE SPEAKERS

John Rubio
John Rubio is the Country Director of Facebook. Prior to joining Facebook, John was the Founding CEO of Mynt, a mobile financial services startup of Globe Telecom and Ayala Group in the Philippines, which provides mobile payments, online and offline merchant acquiring, and alternative lending. With Alibaba’s Alipay subsidiary acquiring 45% of the company in September 2017, the company was valued at $100m.

Previous to Mynt, he was the President and CEO of BPI Globe Banko, the Philippines’ first and largest mobile-only bank. He also spent 12 years as a Management Consultant and Strategy practitioner in the telecommunications and technology space for McKinsey & Company, IBM, and KPMG, based in various locations: NY, London, Chicago, and Singapore.

He graduated from Pennsylvania State University with a dual degree in MBA and MMM. His published articles deal primarily with micro-market management and driving mobile money adoption.

Cams Sta Ana – Tuason
Cams started out her career in the advertiser side, working in various sales and marketing roles at Unilever for five years. Passionate about technology, she moved to Lazada, where she managed the Health & Beauty category buying and marketing strategies, and much later, to Google, where she worked on consulting projects for the Canada Agency team.

She recently completed her MBA at Kellogg,Northwestern University and now helps FMCG, Tech and QSR companies optimize their digital campaigns and grow their businesses as a Client Partner at Facebook.


RAID THE FRIDGE PROGRAM FLOW
6:30 pm – Registration/doors are opened to guests. Networking over beers kicks-off | 7:50 pm – Guests are notified that talks will begin shortly and should head indoors where the program is held | 8:00 pm – Start of program | 9:30 pm – End of program and networking resumes | 11:00 pm – Networking ends, thank you for raiding the fridge with us!

RSVP here.

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