Samsung launched the Galaxy S10 in the Philippines just days after its “Unpacked” event held in San Francisco, California. The technology firm also celebrates the Galaxy Series’ 10th anniversary with a display of its latest innovations.

At the launch party held at the Cove Manila, Okada Manila, Samsung Philippines brought to the country one of South Korea’s most popular boy bands, Ikon, who brought the house down.

The starstruck crowd posted bits and pieces of the band’s appearance that also marked Ikon as Samsung’s latest brand ambassadors. Ikon performed some of their hits including “Bling Bling,” “Killing Me,” and “Love Scenario.”

Samsung Galaxy S10 packs a range of new and enhanced features characteristic of the Galaxy Series.

“The Samsung Galaxy S10 builds on the incredible legacy of the Galaxy S series, which has delivered the best mobile experiences to consumers in the past decade,” said James Jung, president of Samsung Philippines, in the media release. “Delivering the most advanced display, camera, and performance innovations, the Galaxy S10 is perfect for the next-generation user who desires to make a difference. Looking ahead, we envision the Galaxy S10 as the pioneering device that will catapult Samsung toward another decade of groundbreaking smartphone technology.”

One of the most notable in Samsung’s flagship smartphone is its True Vision Multi-Camera. The dual camera set-up, utilizing a 12MP Wide Dual Aperture Lens and a 16MP Ultra-Wide Lens is considered the first for the S series. The Galaxy S10+ and the S10 sport three rear cameras, adding the 12 MP Telephoto lens for zoom.

Content producers need a device that can stand minutes of video recording. The Galaxy S10 also functions as a Pro Camcorder, offering Super Steady and High-Quality Video Recording. This allows users to take dynamic action videos with minimal shakiness. Both front and rear cameras can shoot in up-to UHD quality, and in an industry first, the rear camera provides the flexibility to record in HDR10+.

Samsung improved a lot of features in its flagship smartphone making the battery lasts longer than before, enhancing maximum phone security with the first-ever embedded Ultrasonic Fingerprint Scanner that reads the 3D contours of a physical thumbprint for improved anti-spoofing.

The Galaxy S10 also offers the largest storage capacity available on a Galaxy device, with 1TB of built-in storage expandable up to 1.5TB on the limited-edition Galaxy S10+ variant. The base models of the Galaxy S10+ and Galaxy S10 carry 8GB RAM and 128GB storage, while the Galaxy S10e supports 6GB RAM and internal memory of 128GB.



The Galaxy S10e will be available in prism white, while the Galaxy S10 will be available in prism white and prism black. Consumers who will opt for the Galaxy S10+ (128GB) will have three colors to choose from including prism white, prism black, and prism green. The Galaxy S10+ (1TB) will also be available in a premium ceramic black variant.

The Galaxy S10 line will be available in authorized retail stores, telco operator partners, and online beginning March 8. Pricing starts at P39,990 for the Galaxy S10e, P49,990 for the Galaxy S10, and P55,990 for Galaxy S10+ (128GB). The limited edition Galaxy S10+ (1TB) Ceramic Black model will only be available via pre-order at P89,990.

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