The PANAta Awards 2022

Now Accepting Entries


Consistent, hardworking and coveted is how PANAta Awards has been for the last 13 years as it continues to champion brand effectiveness in the Philippine marketing and advertising industry.


This year, PANAta Awards 2022 returns as expected - but this time reinvigorated, more focused and inclusive as it calls on brands who have implemented campaigns that have contributed significantly to brand growth, enhanced customer relationship and promoted social responsibility effectively and creatively for the period January -December 2021.


As the trophy is the main symbol of achievement, the top edge was used as the inspiration for the development of the new logo. Rendered in the royal and elegant colors of blue and gold, this signifies a more edgy and pointed event to dramatize the prestige and excitement that comes with winning a PANAta Award.


New categories covering unique brand functions like product innovation and direct-to-consumer efforts were added this year. Further, SMEs have been shielded from competing with the multi-million budgeted brands with the creation of a separate category solely for them. The most important aspect of the new PANAta Awards 2022 is the expansion of the jury panels. They have been meticulously selected from senior level executives to CMO’s representing diverse expertise in the field. Their knowledge and perspective were matched to specific categories to drive thought leadership and encourage transformation.


Organized by the brand builders themselves in recognition of their peers’ accomplishments in marketing and advertising, PANAta Awards 2022 has adjusted its criteria sheets to give more weight to brand effectiveness and results. Advertisers, whether PANA members or not, advertising agencies, media agencies, media entities, advertising suppliers, schools/school organizations, government agencies and non-government organizations may submit entries.


Please click https://bit.ly/PANAtaAwards2022_Mechanics for details. Deadline for submission of entries is on September 9, 2022. The awarding ceremony is scheduled on December 8 via a live face-to- face and online streaming.


PANAta Awards 2022 thanks its partners - official events and media agency Praxis, official creative agency Vitalstrats Creative Solutions, official media partners 96.3 EasyRock, Wish 107.5, Monster Radio RX93.1, Meta and our official online magazine Adobo Magazine. Thank you too to our industry partners the Ad Standards Council (ASC) and the World Federation of Advertisers (WFA).


The Philippine Association of National Advertisers (PANA) is a nonprofit, non-stock organization established in 1958. Formed by advertisers for advertisers, PANA is the only organization in the country that unites the users of advertising. Its members include the country’s national advertisers and brandbuilders.


Since 2009, the PANAta Awards has been the recognized award-giving body that puts brand effectiveness at the core of every campaign. The PANAta Awards is a celebration where all industry organizations are represented. The body is composed and organized by brand builders for brand builders to recognize campaigns and the talents behind successful brands.

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